Your home gets one launch. The first two weeks decide the price.

The instant estimate at the bottom of this page will give you a range in about thirty seconds, and it is a reasonable starting point. It is also a computer looking at public records, and it has never been inside your house. What I do is walk the property, look at what genuinely compares, factor in the condition and the upgrades an algorithm cannot see, and give you a number I can defend to a buyer's agent and an appraiser. Start with the estimate, then let me build you the real one.

I sign listings for ninety days, and I plan for thirty days of prep and sixty days on the market. In Danville, Alamo, Walnut Creek, San Ramon and Lafayette, well prepared homes priced correctly have generally been going under contract inside the first month. A home that sits past that is almost always telling us something specific, and my job is to catch it in week two rather than month three.

Sometimes, and rarely as much as people expect. Paint, flooring, landscaping and the two or three repairs a buyer's inspector is guaranteed to find usually pay for themselves. Full kitchen and bath remodels often do not, unless the house cannot compete without one. I will price out the work, show you what it is likely to return, and tell you honestly when the answer is to do nothing and price accordingly.

Coldwell Banker offers a seller improvement program that pays for the work up front and gets repaid out of your proceeds at closing. It is a real financing product with terms attached, so I will show you exactly what it costs and what the limits are before you sign anything. I only bring it up when a seller wants the work done and would rather not fund it themselves.

No, and the order of operations deserves its own conversation. There are several ways to bridge the two, including options that let you buy first so you are not moving twice or negotiating from a rent back. Which one fits depends on your equity and how much uncertainty you are willing to carry. This is the single most common thing my sellers are actually worried about.

Commission, title and escrow, county and city transfer taxes, any negotiated credits and your prep costs. Transfer taxes in particular vary a lot by city here. I will build you a written net sheet at a few different sale prices before you list, so you know your actual number rather than a percentage in your head. No one should sign a listing agreement without seeing that.

We reposition at day forty five, which is why the ninety day term exists. New images, new copy, a different buyer target and a fresh launch, rather than the same listing sitting there getting older. If the market has genuinely moved against us I will say so plainly instead of blaming the buyers, and we will decide together whether to adjust, hold or come off the market and come back stronger.

You get both. Coldwell Banker Realty is behind every listing I take, including the global luxury distribution and the marketing infrastructure that comes with the brand, and I am the one who answers the phone and runs your campaign. I have closed homes from five hundred thousand to two and a half million in this market. Interview other agents, that is the right thing to do. Ask each of them to put their marketing plan in writing and see who does.