About
Chris Lee Luna
Realtor®, Coldwell Banker Realty · Danville and Blackhawk
For twenty years I helped people get what they wanted for their businesses. Now I help people get what they want for their homes.
- License
- California DRE #02226845
- Brokerage
- Coldwell Banker Realty, Danville and Blackhawk
- Designation
- CREN, Certified Real Estate Negotiator
- Market
- Contra Costa and Alameda Counties
In their words
★★★★★
Who I work with
Three kinds of clients. One standard: you know what you are walking into.
Buyers, sellers and investors all start in the same place, with a plain read on the property and the numbers. What happens next depends on which side of the table you are on.
When you are buying
You read the brief before we write the offer.
First home or move-up, every house you get serious about comes with a written brief. The disclosures in plain English, what the inspection found and what it will cost to fix, what the neighbors paid, and what I think the seller will take.
- Disclosures, decodedSeller disclosures, HOA documents and the preliminary title report, read line by line before you commit.
- Negotiation by the mechanicsMy CREN designation is about how a deal gets to a number, and the backing of Coldwell Banker Realty sits behind every offer.
- Homes beyond the portalsOff-market and private exclusive inventory through my brokerage network, searched for you.
When you are selling
The first two weeks set the price.
A listing is priced, prepared and presented before it ever reaches the MLS. I tell you what a buyer sees when they pull up, what they will deduct for, and what it costs to fix before we list instead of negotiating it away later.
- Prep that is priced, not guessedMy Home Improvement Salesperson license and contractor bench put a number on repairs and updates up front.
- Exposure in week oneProfessional photography, MLS, broker tours in the first week, and promotion through RMA and CCRIM.
- A read at day 17, 21 and 45Showing traffic, buyer feedback and search behavior, with a specific recommendation at each mark.
When you are investing
Numbers first. Then the house.
For cash buyers, flippers and buy-and-hold investors, the deal is made before the offer: the purchase price, the rehab scope and the exit. I bring the comps, a priced scope of work and the contractors to carry it out, so you bid on real numbers.
- Off-market and wholesalePrivate exclusives and off-market inventory through my brokerage, plus a network of wholesalers with properties available for assignment.
- Rehab scoped before you bidA Home Improvement Salesperson license and a contractor network make the repair budget a number, not a hope.
- Built for repeat dealsFlippers and portfolio buyers get one point of contact from first look to closing, deal after deal.
How I got here
Central California to Danville, one job at a time.
- Central California
- I grew up in a small farm town in Central California, close enough to the Bay Area to want in. Hard work and plain ethics were simply the standard. A handshake meant something long before anything was put on paper.
- Modesto Junior College
- I studied film and television. It may seem like a strange line on a real estate bio until you consider how homes are sold today. Most buyers see a home on a screen before they ever step through the front door. Presentation, storytelling, and knowing what gets someone’s attention matter.
- Twenty Years in Marketing
- I spent two decades helping local businesses and entrepreneurs get noticed. Working directly with business owners taught me something more important than any particular marketing tool: listen carefully, understand what someone is trying to accomplish, and figure out how to get them there.
- Century 21 M&M and Associates
- This is where marketing and real estate came together for me. Working inside a real estate company gave me an early look at the business from behind the scenes: the agents, the properties, the clients, and what it takes to compete for attention in a crowded market.
- San Ramon
- I joined a financial group in San Ramon and built its marketing department from the ground up. It taught me how to take ownership of something, build the process, and be accountable for the result.
- Lafayette Charity
- I managed the organization’s marketing and helped host local events and fundraising efforts. It was hands-on community work, bringing people together, building awareness, and helping turn local support into something that could make a difference.
- Event Promotion
- For years, I promoted everything from nightlife and private events to community and nonprofit work. Different crowds, same challenge: understand who you’re trying to reach and give them a reason to show up.Turns out, that translates pretty well to an open house.
- Now
- Today, I’m a Realtor® with Coldwell Banker Realty.I didn’t get into real estate and then decide I needed to learn how to market, communicate, negotiate, or work with people. I spent twenty years doing those things first.Now I put that experience to work for something much more personal: helping people buy and sell homes, protecting their interests through the process, and doing what I said I would do.
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Credentials
What is behind the license.
Four things I hold that change what I can actually do for you.
01
CREN
Certified Real Estate NegotiatorThe designation is about the mechanics of getting to a number, not about being aggressive.
02
HIS
Home Improvement Salesperson licenseHeld alongside my real estate license, with a contractor bench. It is why I can price prep work before you list, not guess at it.
03
Zillow
Top Rated agentFive-star reviews from buyers, and from the agents on the other side of the transaction.
04
Member
RMA and CCRIMRealtors Marketing Association and Contra Costa Realtors in Motion. Where a listing gets in front of other agents in week one.
Coldwell Banker Realty, Danville and Blackhawk office. Guiding people home since 1906, and a referral network that reaches well past this county.
How I work
Two commitments, one for each side of the table.
Both are things you can hold me to.
01When you are buying
A written brief on every house you get serious about
Disclosures, inspection findings, repair costs, comparable sales, and my read on the seller. In writing, before the offer.
02When you are selling
A read on the listing at day 17, day 21, and day 45
Not a call to lower the price. A look at showing traffic, buyer feedback and search behavior, and a specific recommendation at each mark.
Next
Start wherever you actually are.
Five stars on Google and Zillow, including from agents who sat across the table from me.
Sold ListingsWhat has closed, where, and at what price.
Buying a HomeHow the process runs here, and what it takes to win a house without overpaying for it.
Selling a HomePricing, prep and renovation, and what happens at day 17 if the showings are not there.
Chris Lee Luna, Realtor®Coldwell Banker Realty · Certified Real Estate Negotiator · DRE #02226845
(925) 917-3970 · chris@chrisleeluna.com · 101 Sycamore Valley Rd West, Danville, CA 94526
Your Partner in Real Estate.
- (925) 917-3970
- chris@chrisleeluna.com
- 101 Sycamore Valley Rd West
Danville, CA 94526
Danville / Blackhawk Office
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Let’s Talk
Thinking about a move in the East Bay? Grab a time that works for you and let’s talk it through.
Book an Appointment Call (925) 917-3970Coldwell Banker - Danville
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